COVID-19: Its Implications with a Focus on the Aviation Industry and How CRM and BI Can Play A Role

COVID-19 is the infectious disease triggered by a coronavirus that was most recently identified. This latest virus and disease was unknown in December 2019, until the epidemic started in Wuhan, China. COVID-19 is now a global pandemic that affects many countries. The COVID-19 virus spreads through cough droplets, and hence, to curb the spread of the virus, countries around the world have taken measures such as lockdown and travel bans. These necessary measures have had implications on the economies and industries around the world. Many industries have been changed forever due to the coronavirus’s implications, and one industry that is severely affected is the commercial aviation industry. As economies start to function again, there is a need to bring changes to the various industries to ensure profitability, growth, and the safety of the employees and consumers. Technology can play a significant role in battling the implications of COVID-19. This report discusses the various implications of the crisis with a focus on the aviation industry. It further presents how Customer Relationship Management and Business Intelligence with a focus on data mining can play a significant role in supporting the aviation industry through the COVID-19 crisis while ensuring growth and safety.